Jeep's marketing folks will tell you all about the awards won by the brand. Top four-by-four of this, best sport utility vehicle of that.
But nice as they are, Jeep's accolades go far deeper than a trophy from some magazine.
"The Jeep won World War II. It saved nations. It was part of the rescue of France, of the Philippines. The Jeep vehicle was that important. And in peace times, it's saved a lot of companies as well," said Patrick Foster, an automotive historian and author of Jeep: The History of America's Greatest Vehicle. "I think it's gotta be one of the two or three most important brands in the world."