hooniverse visits rugged ridge

The phrase, “It’s a Jeep thing you wouldn’t understand” is one we have all heard, and to a point understand, but have you ever deep dived into the Jeep culture? Even just for a short time? A recent trip to Atlanta to visit Omix-ADA (i.e. Rugged Ridge) gave me a taste.

In a fairly short time, Omix-ADA has carved themselves out a nice niche in the $3 billion dollar Jeep aftermarket. Starting in 1993 they now have over 10,000 SKU’s and over 300,000 square feet of warehouse space.

Read more at: http://hooniverse.com/2017/06/16/a-return-to-rugged-ridge/