We make a lot of assumptions about people based on the cars they drive. A driver in a new Mercedes-Benz has money. The person behind the wheel of a new Ford Fiesta may be middle or working class. But there's one auto brand that has managed to attract people across the wealth divide. Car data shows that in new auto sales, Jeep does equally well among people who are making less than ten-thousand dollars a year and those who make over half a million.

Read more: http://www.marketplace.org/topics/wealth-poverty/jeep-car-brand-rich-and-poor-alike