For the last 75 years, Jeep has been a part of U.S. military and civilian life. One company, based not in Detroit but in the Atlanta suburb of Suwanee, Ga., has combined that history with the spirit of the American dream to create a business with 20,000 Jeep parts in stock and a retail value of around $100 million.
OMIX-ADA is the aftermarket parts supplier you've probably never heard of. You may be familiar with its Rugged Ridge and Alloy USA sub-brands. Its business relies on retail outlets including O’Reilly Auto Parts, Amazon, Quadratec, 4WD Hardware, JC Whitney, Summit Racing, 4 Wheel Parts Wholesalers, Morris 4x4, and Keystone Automotive to sell its products. The company also has agreements with more than 500 additional Jeep parts retailers, warehouse distributors, installers, and Internet merchandisers around the world.