rugged ridge sema cars

The Jeep Wrangler JK Unlimited donated by Omix-ADA to SEMA Cares was sold during last night’s Barrett-Jackson auction for $100,000. The custom Jeep marks Omix-ADA’s third partnership with SEMA Cares over the past three years.

Personalized with Rugged Ridge products and built by DUB Garage, the Jeep was designed by Arianny Celeste, LFTD & LVLD magazine, Rugged Ridge and SEMA Cares. The Jeep was displayed at the 2015 SEMA Show and was recently featured on the cover of DUB magazine’s issue 96 along with Celeste.

Read more: