Rugged Ridge has a TON of Jeep JK Wranglers on display at the 2013 SEMA Show and this is just one of two that was physically in their booth. As you can see, it also features their flip back roof rack....

Read more: http://wayalife.com/showthread.php?12221-2013-SEMA-Rugged-Ridge-Cherry-Red-Jeep-JK-Wrangler-4-Door