One of the main reasons Jeep owners (regardless of what model they have) wanted a Jeep was to get outside and explore the backcountry. As such, it only seems natural that a soft top you can be peel back to allow more of that outdoor experience to get inside the cabin would be so popular. Don't get us wrong, there's nothing wrong with a hardtop, but you just can't get that same sun on your face, wind in your hair, getting outside sort of feel stuck under a solid lid on your Jeep.