toledo jeep fest omix-ada

As Jeep entered its 75th year, an anniversary sure to be marked with narratives from car lovers and history buffs, officials with the brand were working on how they wanted to tell their own story.

In the end, they decided the story wasn't their own at all.

"We are a brand that is really and truly owned by this incredible global community of fans, followers, and owners, said Kim Adams House, head of Jeep brand advertising. Why wouldn't we let them tell the stories they've experienced using our vehicles?"

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